Kerrang uses specific magazine features to draw attention to its audience. The first thing the audience get drawn to is the main title of this piece. This shows that the magazine is aimed at ‘younger white’ generation. This magazine comprises a range of media elements such as content language, technical code and content code to produce a really successful good magazine cover. You can see by the photos used that this magazine is aimed at rockers. This magazine easily incorporates a range of skills in order to have its effect with the reader. The style of this magazine, with the font being used to stand out and bold, and is a bit graffiti like showing you it’s aimed at the younger generation. This magazine uses 4 main colours such as black, white, red and yellow as these work together to make this magazine stand out. The simple yet effective styles enhance the meaning of this piece. This piece also uses the normal magazine layout, and has the normal features such as a small date and issue number; a bar-code and these are not the main focus point of the magazine. The magazine gives the features of this month’s articles. This magazine gives a cover flow view of the highlights meaning the reader can see what appeals to them this month. The main title or strap line of this piece stands out because of its colour yellow and red. A mixture of different font sizes and the use of capitals, also grabs the reader’s attention. From this text you know it is aimed at student life, because the text and font are seen as being ‘younger’. The main picture of the band my chemical romance relates to the main article of this piece. This covers 2/3 of the magazine and is a mid-range shot showing only their heads and upper body. This cover is jam packed full of pictures and text to make the magazine show it has lots to offer and for the cover of this magazine no to look boring. This also relate to the target audience of white, male, 18-25 rockers.
A contents page can be split down into 5 key categories. There are 4 colours used on this page to highlight key areas and to run with the theme of the piece. This contents page also has 4 fonts which run with the theme of the piece. This is to also draw attention to certain sections in this piece and this then doesn’t over complicate the layout. The amount of images used in this magazine is quite a few compared to other music magazines around. The total number of images in this piece is 10 which is quite a lot for the piece. This magazine also has two main features of regulars and features. The regulars in this piece include gig guide, competitions, the K quiz, a classified section, live reviews of bands, album reviews, news and feedback from readers. Features include Band or individual interviews, historical news, special events, new bands and finally social issues.
This magazine uses 7 images to draw the attention of the audience and to show more of who and what this band is about. This means there is less text needed, this is also reflects who this magazine is aimed for with less text required for their lower class magazine. This main article uses a range of fonts and three main colours such as black, white and red. This will allow the reader to focus on key areas of this article and see areas that may interest them. This main article talks all about the band and all about different aspects relating to this band. This main article is on 4 A4 pages but most of it is comprised of pictures because that is the style of the magazine. The pictures used are nearly all mid-range so showing the top half of the body. The pictures used relate to the audience and to show what this band is all about. Kerrang uses these images so as the reader flicks through this will hopefully appeal to them because of the specific information. Kerrang uses this type of layout giving a little bit of writing and lots of images because this aids what the article is about and more can be said from a picture than a sentence of text. There might be only so much you can write up on a band, so Kerrang uses images in order for them to fill the page and the magazine.
Kerrang background – Kerrang is a rock music magazine published by Bauer Consumer Media in the United Kingdom. The magazine's name is onomatopoeic and refers to the sound made when playing a power chord on an electric guitar. Kerrang first publicised 7 June 1981 this was edited by Geoff Barton, initially as a one-time supplement in the Sounds newspaper, which focuses on the genre New Wave of British Heavy Metal and the rise of other hard rock acts. Original owner was United Newspapers who then sold it to EMAP in 1991. In 2008 EMAP sold its consumer magazine to current owner Bauer Media Group. This is now a weekly magazine that has total circulation of 43,000. The type of people that advertise in this magazine are HMV giving the latest products on offer, this will improve the sales on a range of products. HMV and play.com both sell CD’s and DVD’s and this all relates to the reader and appeals to the target audience. Snickers also advertise in this magazine, this brand suits the target audience and hopefully will draw a bigger market. Clothing companies also advertise in this magazine to draw attention to their products. This magazine is aimed at white, male 18-25 rockers giving the audience.
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